Defining the target market


This module provides guidance on our sales practices that enable you to perform at your full potential.

It provides you with valuable tools that can help you begin your journey as a sales professional.

It will help you plan your sales, define your target markets and describe your ideal client profile.

Learning objectives

  • Define where planning fits into the overall sales process.
  • Identify your addressable, selected and target markets.
  • Construct your ideal client profile.
  • Define your approach to planning.

Target audience

This course is appropriate for anyone working in a business-to-business sales role and is a valuable learning tool for the novice and veteran alike.


Approximately 1 hour.

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