Develop A Marketing Communications Plan


This course will provide employers and employees in the retail industry with the foundational knowledge to develop robust marketing and communications plans. The course is a traditional text-based module that communicates the distinguishing features and benefits of effective marketing and communications plans.

Topics covered

  • Strategic marketing benefits
  • Marketing objectives
  • Key features of marketing and communications plans
  • Retail marketing success factors.

Learning objectives

On completing this course, learners should be able to:

  • Understand processes to ensure retail marketing is effective
  • Develop a marketing strategy
  • Plan a budget for mediums to achieve marketing and communications goals
  • Identify common mistakes made in retail marketing
  • Develop and manage with a retail promotions calendar
  • Identify tools to effectively market a retail business.

Business outcomes

Organisations implementing this course will:

  • Reduce the number of costly and ineffective marketing campaigns
  • Better manage marketing and communications initiatives
  • Increase their ability to boost sales

Target audience

The course is designed for anybody who is involved in retail marketing.


Approximately 45 minutes

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