Visual merchandising

Description

This course will provide employers and employees with a simple step-by-step guide to understanding, planning, implementing and maintaining visual merchandising standards in a retail store. Written in consultation with the Australian Retailers Association, the course aims to help retailers best represent their product, attract customer interaction and maximise profitability.

Topics covered

  • Visual merchandising overview
  • Being a merchant
  • Understanding your customer
  • Space management and assessing layout
  • Window and display areas
  • Ticketing and signage
  • Promotional implementation
  • Problem stock
  • Maintaining the standards.

Learning objectives

On completing this course, learners should be able to:

  • Recognise the importance of maintaining store presentation
  • Recognise the role of a merchandiser
  • Identify the key issues in visual merchandising
  • Discuss merchandising principles that help to manage these key issues
  • Relate merchandising principles to relevant in store examples.

Business outcomes

Organisations implementing this course will:

  • Raise awareness of effective visual merchandising techniques
  • Increase the effectiveness of how products are represented in store
  • Attract greater customer interaction
  • Maximise profitability
  • Enhance their brand and reputation
  • Have access to cost-effective visual merchandising training for all employees.

Target audience

This course is designed to be delivered organisation-wide. It is specifically aimed at workers in retail stores – from department stores to supermarkets.

Duration

Approximately one hour.

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