When you ask your workforce to complete mandatory compliance training, excitement is usually far from the first reaction. Yet an effective compliance training program is essential. It ‘means following the law and more’ (Biegelman et al. 2008). It also helps organisations mitigate risk, minimise reputational damage and avoid legal costs.
So how can you encourage your learners to complete their online compliance training? As experts in the compliance space, we’ve picked up some tips over the years.
1. Highlight the personal benefits
People are more motivated to complete training when their motivation is intrinsic rather than extrinsic. Intrinsic motivation occurs when workers ‘complete training despite any obvious external awards’ and because they ‘enjoy it and see it as an opportunity to explore, learn, and actualise their potential’ (Coon et al. 2010). Learners need to know ‘what’s in it for me?’. So when you roll out your training, emphasise to your workers how it will help them advance and improve their personal and professional lives.
2. Link the training with small rewards
Recent research has found small rewards can ‘promote, rather than undermine, autonomous motivation in online classrooms’ (Furtmuller et al. 2016). To incorporate this theory into your compliance program, perhaps offer a small reward to the first department or worker to complete your compliance training. It could, for instance, be as simple as handing out a perpetual trophy, or a voucher, or at the next organisation-wide meeting.
3. Emphasise the relevance of the training
One of the key principles of effective instructional design is that the training should be as relevant as possible and ‘situated in realistic settings’ (Merrill 2006). This principle can be employed when rolling out compliance training. For example, at Learning Seat, when we ask our learners to complete their compliance training, we make sure our communications emphasise how the training is relevant to them.
4. Create a campaign
Biegelman (2010) makes the point that ‘compliance must be embedded into the fabric of an organisation’. One way to motivate your workers to complete their training is to ensure that your organisational culture consistently demonstrates a commitment to compliance. You can do this by building a campaign behind your training. Effective tactics include scheduling courses to be rolled out throughout the year or making sure your communications with workers coincide with relevant events (for example, year-end parties).
We want to know – how do you boost your compliance rates?
We’d love to hear how your HR team encourages your employees to participate in compliance training. Is it a monthly campaign around a specific topic, or do you implement a rewards-based system? Let us know in the comments below, or leave a comment on our LinkedIn company page.
What does good compliance training look like?
Interested in online compliance training programs for your organisation? Make sure to visit Learning Seat at the upcoming Work 2.0 Expo and Conference, October 24-25. Our team will be onsite to demonstrate the latest, legally compliant e-learning courses for your business.
Biegelman, M 2008, Building a world-class compliance program: best practices and strategies for success, John Wiley & Sons, New Jersey
Coon D & Mitterer, J 2010, Introduction to psychology: Gateways to mind and behaviour with concept maps, Cengage, Belmont, California
Furtmuller, G, Garaus, C & Guttel, W 2016, ‘Even tiny rewards can motivate people to go the extra mile’, Harvard Business Review, 7 June 2016, viewed 17 June 2016, <https://hbr.org/2016/06/even-tiny-rewards-can-motivate-people-to-go-the-extra-mile>
Merrill, M 2005 ‘Hypothesized performance on complex tasks as a function of scaled instructional strategies’, viewed 17 June 2016, <http://it.coe.uga.edu/itforum/paper84/DrMerrillHTML.htm>